Sling TV has finally decided it’s ready for the mainstream, or at least that’s what today’s big news seems to suggest. Sling TV has officially launched its first ad campaign across national TV, digital, and social media platforms. Dubbed the #TakeBackTV campaign, it features a series of 3 commercials, each focusing on common shortcomings of the traditional pay TV model.
I know what you’re thinking: what is Sling TV? Sling TV is a service created by DISH Network that allows you to live stream a “skinny bundle” of 20+ popular cable channels over the internet… without a contract (read my review here). Streaming is available across a variety of devices, from mobile to PC to TV (with a streaming player like the Roku 3). The basic “Best of Live TV” packages includes popular channels like ESPN, AMC, TNT, HGTV, CNN, History Channel, and more. The service also offers various add-ons, such as HBO, for an additional monthly fee. You can try the service now with the free 7-day trial. Sling TV is also running a deal now where you can get a free Roku Streaming Stick or a Roku 3 for 50% off when you prepay 3 months of service. Learn more about that deal here.
This campaign is important for a variety of reasons. First of all, Sling TV is a brand new service, only having been out for a few months. And really, it’s the first of its kind. Sure there are other streaming services out there, but so far those services have offered on-demand content. Sling is the first to offer legal live streams of channels that are traditionally only available to cable subscribers.That being said, the average person doesn’t even realize that live streaming pay TV channels without a contract is an option. Sling TV seeks to change that with this campaign.
Secondly, this campaign is directed specifically at Millennials, a group that is shunning the traditional pay TV model like never before. “Millennials have polarizing feelings about TV; they love the content, but hate the pay TV model,” said Glenn Eisen, Chief Marketing Officer of Sling TV. “The #TakeBackTV campaign introduces Sling TV as a new model and solution for the millennial audience. It directly mirrors their sentiment toward the pain points that accompany traditional pay-TV, in an exaggerated, humorous and fun way.”
The pain points ring loud and clear in the three commercials. Here’s a sneak peak of each below:
Want to learn more about Sling TV? Click here for more information!