Streaming service attempts to disrupt a different industry — the traditional gym membership model
Recently Beachbody, the creator of popular workout programs like Insanity and P90X, released a new streaming service that’s set to shake the fitness industry. Beachbody On Demand allows subscribers to stream a deep catalogue of the most popular Beachbody workouts (that used to only be available by purchasing the DVDs) as well as sneak peeks of brand new workouts.
Around the web, the service is being touted as “the Netflix of the Fitness Industry,” as it is using streaming technology to present a high-quality, less expensive option to the traditional gym-subscription model.
Sound familiar? It should.
The “Beachbody On Demand vs. the fitness industry” matchup mirrors a much larger, more popular battle taking place right now in the U.S. — Cord Cutting vs. Cable.
With the average cable bill sitting at around $100 bucks per month, the people who switch to streaming services like Netflix and Sling TV can expect to save around $600 per year. Likewise, with the average gym membership running around $660 per year, gym membership cutters can expect to save similar amounts as cable cutters when switching to Beachbody On Demand.
Of course, just as cord cutters have to make some concessions as far as content and features are concerned, so must the gym membership cutters. Streaming workouts with Beachbody On Demand will limit you in a few ways. You won’t have access to a face-to-face personal trainer. And you won’t have people around you working out who will motivate you. However, if you’re willing to take the plunge, you can get just as good of a workout as you would at the gym for a much cheaper price.
Similarities between Beachbody On Demand and Netflix
Beachbody On Demand is also similar to Netflix in other more positive ways. Here are a few I noticed:
- Free trial–Like Netflix, Beachbody On Demand offers a free 30-day trial so you can test drive the service before you pay.
- Price–While Netflix is a bit cheaper, both services are in the same range (Netflix $7.99 per month, BeachBody On Demand $12.96 per month)
- No contract–You can easily cancel whenever you want, no fees attached.
- Easy-to-navigate interface–Sorted by categories, trainers, and types of workout. Ribbon style navigation allows you to easily scroll through workouts.
What Devices is Beachbody On Demand Available On?
Currently Beachbody On Demand is available for the following devices:
- Roku 3
- Amazon Fire TV
- PC/mobile device via browser
So you can get the stream on your TV with one of the streaming boxes, or on the go with your mobile device or laptop.
What Else Comes with a Beachbody On Demand Subscription?
The services isn’t just content. When you sign up, you also get access to workout calendars and simple, straightforward nutrition guides. Beachbody really is looking to make this service an affordable, one-stop fitness service.
Will Beachbody On Demand become the Netflix of the Fitness Industry?
It’s hard to tell. But they’re definitely offering a useful, accessible product that is much cheaper than traditional alternatives. Like cord cutting, users will have to make some concessions. And quite frankly, it won’t be for everyone. But for those who can think outside the box and break away from the traditional fitness model, Beachbody On Demand may prove to be something revolutionary.