Amazon made a huge move in its long-standing feud with Apple and Google today by re-listing the companies’ widely popular video streaming devices (the Apple TV and the Chromecast, respectively) on its site this weekend.
Since 2015, Amazon has removed all listings for Apple TV devices from its site, and Amazon and Google have had a tumultuous and argumentative relationship for quite some time. In fact, things between Amazon and Google got so bad that Google recently took its ball and went home, pulling YouTube from Amazon devices.
Both feuds presumably stem from the fact that until recently neither Apple TV nor Chromecast devices provided compatibility for Amazon’s own video streaming service (Amazon Video). But just earlier this month, Apple rolled out the Prime Video app on its Apple TV devices, which has apparently been so successful, it’s broken the record for the most downloads of any tvOS app in its first week.
Google has not yet followed suit with a Prime Video app for the Chromecast, but considering the popularity of video streaming giant YouTube, it’s likely Amazon has decided to play nice in order to ensure its customers regain access to the service. NewsWatch TV even reported that a Google spokesperson went so far as to say, “We are in productive discussions with Amazon to reach an agreement for the benefit of our mutual customers. We hope we can reach an agreement to resolve these issues soon.”
For now, Amazon has put up pages for the Chromecast, Chromecast Ultra, and 4th Generation Apple TV, though it currently lists the devices as “temporarily out of stock.” We’ll keep you posted if these items become available via Amazon in time for last-minute holiday gift buying. Be sure to follow us on Facebook and Twitter to get the latest updates.