Two tech giants have finally reached a truce in the name of customer satisfaction. Apple opened up its Worldwide Developer Conference today with some pretty big news for cord cutters. After years of delays, Amazon Prime Video is finally coming to Apple TV.
After mentioning Amazon’s streaming video service, Apple CEO Tim Cook said, “We are so pleased to welcome Amazon to Apple TV,” adding that the platform now supports video content from 50 different partners.
No exact release date was given, with Cook only saying the release would be “later this year.” An industry insider predicted a release sometime in the summer, but said a hard launch date was still up in the air.
Aside from being competitors in the video space, the two companies haven’t exactly cooperated with each other in recent years. Amazon actually stopped selling Apple TV devices on their site (as well as Chromecast) and even extended that ban to third party sellers. In addition, Amazon refused to submit a Prime Video app for the App Store.
During that ban, Amazon told Buzzfeed News that “Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBOX, PlayStation and Fire TV are excellent choices.”
But now, it appears to two companies have decided they’re better off just letting customers watch their content. The agreement means Apple TV owners will now be able to watch their Amazon Prime shows and movies straight from their set top box instead of through a device like Apple AirPlay.
The deal also likely means that Amazon will resume selling Apple’s set top box.
While the addition of Amazon Prime alone probably isn’t enough to entice someone to purchase an Apple TV, it’s always nice to see more streaming options available.