Update 4/1: DIRECTV NOW still isn’t available on Roku at this time, but keep visiting our site for the latest news on its availability.
If you’ve got a Roku smart TV or streaming box, you’ll finally be able to take advantage of one of the newest streaming TV alternatives later this month.
ATT’s DIRECTV NOW streaming TV service launched in November of last year, but it’s been absent from Roku streaming devices. Customers have received very little in the way of answers from either company, and there hasn’t been a solid date commitment – until now. Reps from Roku are now saying that the service should be compatible with DIRECTV NOW by March 31.
Even though the end of this month is only a week away, many people are noting that we’re well beyond when the service was supposed to launch. Back in January at the TCL press event during CES conference, it was promised DIRECTV NOW would arrive in “the next few weeks.” The first quarter of 2017 is almost up now, and with no answers in sight, customers were becoming restless.
It’s likely that the delay in the service’s launch on Roku was caused by unforeseen tech glitches that arose in testing. It’s better to encounter and squash bugs on a small scale (and keep customers waiting) than to deal with large scale bugs upon release.
If you’re not familiar with DIRECTV NOW, it’s a cable alternative that delivers channels through an internet connection instead of cable. All of the biggest networks are included, like AMC, Discovery, Disney, ESPN, and more. Plenty of premium add-ons are also available. The base package (there are four packages available overall) is 60 channels for just $35 a month, so it’s not hard to see why it’s such an appealing alternative to cable.
Streaming services are definitely having an impact on the television landscape, and as the biggest players become available on the biggest platforms, you can expect that trend to continue.