Live sports is one of the toughest things for cable cutters to find a good, legal alternative for, but it’s about to be a little easier for baseball fans to watch their favorite sport live for free.
According to a report from Reuters, Facebook is in talks with the MLB to stream select baseball games live on the social media service. The NFL partnered with Twitter last season to stream football games, and the move was successful for both the NFL and Twitter.
Even though a baseball season has 10 times the games of an NFL season, early reports are that Facebook will be streaming just one game per week.
The MLB already has their own streaming service in MLB.TV, but this move is an attempt to attract the more casual fan. With MLB.TV, the audience is fans who are making a clear effort to watch the game. On Facebook, it’s entirely possible to capture someone’s attention who just logged on to check their news feed.
Like the NFL, Major League Baseball has been trying to connect with younger audiences, and it looks like social media is just the ticket. By bringing the game to where young people are, and making it easier than ever to access, MLB Commissioner Rob Manfred hopes the game can attract a whole new wave of young fans.
Another advantage in the MLB choosing Facebook over Twitter is that Facebook has a little more of a global reach than Twitter (especially in China, where the service is banned entirely). And as MLB looks to expand the game to a global audience, it’s a natural pairing.
Neither MLB or Facebook have commented on the upcoming partnership, but a source close to things said talks were at the “advanced” stage, and that streaming would likely begin this season.