Facebook TV Will Have Commercials, Cable Show Budget

So far, details on Facebook’s upcoming television service have been fairly scarce. We found out in May that it was on the way, and we know it will showcase both original shows and movies. But beyond that, we don’t know much yet.

We found out a little more though, thanks to a new report from the Wall Street Journal. Apparently, Facebook TV will have both big budget movies to take on rivals Hulu and Netflix, along with cheaper shows that renew every day.

According to the WSJ, the first original series should launch later this summer, and will be similar to a regular cable show in terms of runtime and budget. The 30 minute episodes will have commercials (Facebook plans to share ad revenue with people who contribute short-form content) and it’s estimated that Facebook will pay up to $3 million per episode. Facebook is also reportedly investing in sitcom programming with a six figure budget, and has already signed deals with ATTN, Vox Media, and BuzzFeed for short form content.

The target demographic will be the 13 to 34 age range, and the social media site apparently is planning takes on popular reality shows like The Bachelor, dramas like Scandal, and a wide range of comedies. A Facebook representative added that the shows would not be “about teens, or news shows, or with nudity and rough language.”

So it looks like Facebook TV’s content will be fairly “safe” overall.

The show Strangers (which debuted at Sundance in January of this year) will be one of the first shows to debut on the platform. A revival of MTV’s Loosely Exactly Nicole is also planned, as is Last State Standing, a reality competition show from the producers of American Ninja Warrior.

And in a departure from Netflix and Hulu, Facebook plans to open their viewership data to production partners (but not to the media).



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Artie Beaty

Artie Beaty is a freelance writer from North Carolina who follows the world of streaming closely on a daily basis. Contact him at artiebeaty@cutcabletoday.com or on Twitter @AboutCharlotte.
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