Not content to remain a streaming video-on-demand service like its closest competitors, Hulu continues to add features which are quickly making it a full-on cable replacement. Hulu unveiled its highly-anticipated live TV service earlier this year which offers subscribers over 40 live channels including some of the most in-demand cable networks. Live streams of local channels are even available in some areas, making Hulu a great go-to solution to catch local and national sports events. Just this week, Hulu’s offerings grew even further with the announcement that Hulu will now offer subscribers the chance to add HBO and/or the HBO-owned Cinemax to their Hulu experience.
Hulu is offering the HBO and Cinemax add-ons to all of its subscriptions, even without the new live TV package. The HBO add-on costs Hulu users $14.99 (which, oddly enough, is the same cost as HBO Now), while Cinemax is just an extra $9.99 a month. Hulu has offered a third premium cable channel, Showtime, since 2015.
Sofia Chang, Executive Vice President of Worldwide Digital Distribution and Home Entertainment at HBO, says the deal fits in with HBO’s current business model of providing premium and innovative content to audiences:
Hulu has been a pioneer in the television streaming business, building a robust user base by offering top-tier programming from a variety of networks. We see them as the perfect partner to help us fulfill our promise to HBO fans, bringing our unparalleled programming to audiences in the most sophisticated, convenient and innovative ways.
Hulu will offer HBO and Cinemax programming either as live east and west coast feeds or as streaming on-demand content. Over the next few weeks, Hulu and HBO will add many of their sister networks to the add-on packages, including HBO 2, HBO Family, HBO Latino, HBO Comedy, HBO Signature HD, HBO Zone, MoreMAX HD, ActionMAX HD, ThrillerMAX HD, MovieMAX HD, 5StarMAX HD and OuterMAX HD.