Hulu is expanding rapidly. The streaming giant has made a series of deals lately to expand their library with some serious A-list content and premium cable content as well as, you know, that live TV thing everyone’s talking about. With so much new content and so many new features arriving every week, Hulu has been busy updating their user experience to accommodate the changes. Now, Hulu has finally brought their new live TV service to Amazon Fire TV devices, as well as a brand new user interface to make the live TV offerings fit seamlessly into Amazon users’ Hulu experience and offer new levels of customization.
Hulu issued a press release to announce the new changes coming to subscribers who stream Hulu over Amazon Fire TV devices. According to Hulu, the new interface is designed to make Hulu much more customizable and personalized:
Today, once automatically upgraded to Hulu’s new user experience, existing Hulu Amazon Fire TV and Fire TV Stick users will be able to personalize their service. From creating a personal profile to picking favorite TV shows, networks and movies, the new Hulu experience makes it easier for viewers to watch what they love across all Hulu plans. The more a viewer watches, the more tailored the service gets.
Hulu’s Head of Product Richard Irving says the new Hulu interface was designed through taking customer feedback seriously: “Focusing on a handful of devices allowed us to learn a lot from our viewers on those devices and make many improvements over the past few weeks,” Irving stated in Hulu’s press release. The update also brings Hulu’s live TV service to both Amazon Fire TV and Fire TV stick devices, offering over 40 cable networks for just $39.99 a month plus the option to add premium networks like Cinemax, SHOWTIME, and HBO – a perfect way to keep up with the latest season of Game of Thrones.