This is yet another indicator of a big change happening in the on-demand streaming industry. In the past, Netflix has spent billions on network deals granting it streaming rights to a vast catalog of previously aired shows. However, as more of Netflix’s budget goes toward its original programming (Netflix will release 200 original shows and movies this year), it has become less concerned with acquiring the rights to other networks’ shows.
Enter Hulu. While it is certainly attempting to keep up with Netflix in terms of original programming (the company’s lineup now includes Emmy award-winning series The Handmaid’s Tale), Hulu is also actively filling the void left by Netflix by offering more access to past seasons of popular network shows. In fact, Hulu recently acquired the rights to Bernie Mac and 30 Rock, two shows that used to be available only on Netflix.
With Hulu planning to spend about $2.5 billion on streaming rights to over 3,000 episodes of popular shows and movies in 2017, the service is a strong contender for cord-cutters looking to access their favorite shows. But the true test of Hulu’s strategy will ultimately be the number of people who choose to subscribe to the $7.99-per-month service as a result of these changes.
Does Hulu’s acquisition of This Is Us and other shows influence your choice of streaming services? Let us know in the comments, and be sure to follow us on Facebook and Twitter for more cord-cutting news.