Metro-Goldwyn-Mayer (MGM) has signed a new streaming deal with an unlikely partner: Honda Motor Company. The agreement will see MGM content streaming in supported Honda minivans and is the first agreement of its kind to stream exclusive content directly to internet capable vehicles. The deal specifically applies to Epix, the premium cable and satellite television network. MGM recently purchased Epix from Lionsgate and Viacom, and this latest Honda deal shows that MGM might be trying to make headway into a relatively untapped (but possibly unnecessary) streaming market.
Epix typically airs newer and older theatrically released motion pictures, a handful of original series, documentaries, as well as live music and stand up comedy specials. Some of Epix’s current available titles include Spectre, The Hunger Games: Mockingjay Part 2, and Star Trek Beyond. Newer Honda vehicles will come with an integrated Epix app which can stream content directly to supported vehicles’ seat back or overhead screens.
Jeff Conrad, General Manager of American Honda Motor Co., said the deal is part of Honda’s new strategy of bringing media into their vehicles:
The 2018 Honda Odyssey is a great leap forward in connectivity, with an emphasis on communication between family members and their connections to digital content. The Odyssey accomplishes this with available features such as CabinWatch and CabinTalk plus our relationship with EPIX providing second and third row passengers with access to streaming digital content.
However interesting this deal might be for the future of in-car streaming – cars will be driving themselves soon, after all – it’s difficult to predict how well this deal might pay off for either Honda or Epix. Given how easy it is to stream video through other streaming services on mobile devices, Honda minivan passengers might just gravitate towards whatever streaming service has the most enticing selection of content. Still, this deal should give cable cutters optimism that streaming video will soon be as integrated into the vehicles of the future as radio is in the cars of today. Let’s just make sure we get that self-driving thing under control first.