A press release issued by Netflix shows that the streaming service might be currently trying to slide into the gap left by Britain in the wake of Brexit. According to the statement issued by Netflix, the company will expand its brand-new European customer service center with 400 new jobs. Netflix has named the new Amsterdam-based office as its European, Middle East and Africa (EMEA) headquarters. Since Netflix is available in 190 countries worldwide, the company employs customer service reps from all over the world to enable the streaming leader to provide customer service in dozens of languages. Netflix currently has two other customer service centers, one in Salt Lake City, Utah and another in Yokohama, Japan.
Netflix co-founder and CEO Reed Hastings said the move to expand in Europe is part of Netflix’s overriding objective of achieving global domination – of the streaming market, that is:
We are delighted to announce the creation of jobs in Europe and the opening of our new customer service hub in Amsterdam, as well as two new European original series. Europe is a creative centre for great storytelling that resonates around the world and we continue to invest in European content.
What’s more, Netflix announced two new European original series: Germany’s Dogs of Berlin and the French series Osmosis. Dogs of Berlin is described as an edgy police drama in which two detectives become unlikely partners in the war against Berlin’s shady criminal underworld. The series will debut in 2018. Osmosis hasn’t started production yet, but Netflix has described the series as a sci-fi drama set in a futuristic Paris where romantic partners are chosen by artificial intelligence.
With these latest European announcements, Netflix is proving itself to be an aggressive presence and a perpetual disruptor in the current media landscape. While its conquest of Europe seems imminent, Netflix still hasn’t found a way into one of the largest media markets in the world: China. A recent deal with China’s streaming service iQiyi, however, will bring a few Netflix series to Chinese audiences. Could a few original Chinese series help them gain footing? These new European series should be a good test run.