A new study by Sandvine—a bandwidth management systems vendor—shows that 6.5% of North American households access illegal streaming services every month.
As part of the study, Sandvine collected data from various wireline broadband service provider customers throughout Canada, the United States, and Mexico. Specifically, the study monitored activity on dozens of illegal streaming sites like NecroIPTV that charge for access.
The report also highlights the most pirated content, which includes premium TV, live sports, news, and international content. In particular, the recent Mayweather vs. MacGregor boxing match accounted for 80% of total pirating traffic on the night it occurred.
The sites being examined charge an average of $10 per month per access, which means illegal streaming generates at least $840 million in fees. According to Sandvine, that translates to an estimated $4.2 billion in potential lost revenue for cable, satellite, and TV streaming providers.
On the whole, this report goes to show how motivated most people are to cut the cord. While few people want to break the law in order to watch the TV they want, even fewer want to break the bank for cable TV every month. Hopefully, as the streaming industry continues to grow, it will be easier to cut the cord legally via services like Sling TV, DIRECTV NOW, PlayStation Vue, and other legitimate streaming options that actually hold the rights to the content they offer.