Roku’s Potential Mobile App Expansion and What That Means for Cord-Cutters

On Wednesday, rumors spread that Roku would be looking to expand its mobile app to include video playback.

Roku Inc., the company that owns, manufactures, and sells the popular Roku streaming device, recently posted a job listing for a senior iOS engineering position. This post stated “Roku mobile is on the cusp of a major expansion” and went on to say applicants would need to be comfortable crafting high-quality media playback experiences.

Industry experts have taken this to mean Roku is actively looking to push its mobile app from being simply a remote control to being a full-fledged video streaming app.

As of right now, the Roku app can’t be operated unless there’s a Roku device on the same Wi-Fi network. But with this projected development of the app’s technology, Roku would be able to offer its Roku Channel and possibly other networks via the app—even without a Roku device.

For now, this is all just speculation, as the company has declined to comment. But if Roku does start offering a streaming service, we will be the first to let you know, so be sure to follow us on Facebook and Twitter for updates.

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Courtenay Stevens

Courtenay has been a professional writer for nearly 7 years. She loves that she can now help people cut the cord by merging her affinity for writing with her passion for watching TV, talking about movies, and keeping up with her various fantasy sports teams.
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