As of today, there’s a new option for watching Sling TV: the Google Chrome browser. And the best part is, there’s no additional plug-in or download necessary. The only thing subscribers need to do to start watching is to sign on their account on the Sling web site and click the Watch Now button.
Given that Google Chrome is by far the world’s most popular browser, it’s actually somewhat surprising that the change took this long. Nevertheless, it’s good to see.
The feature is open to all subscribers, but it is still officially in a beta test period. That means there likely will be some kinks to work out, but Sling is okay with that. In fact, they’re seeking feedback on how things are running, asking users to e-mail them with any bugs and glitches or just general details about the experience at firstname.lastname@example.org.
It seems like most of the popular Sling features are available, including the “My TV” feature and the “Continue Watching” banner that lets users start a show right back where they stopped. And the good thing is, the viewing experience can continue straight from one device to another without the need to log in again. Additional features like a channel grid guide and DVR are expected to be added soon.
Sling vice president of product management Jimshade Chaudhari noted that the Chrome experience was “not only fast, intuitive and incredibly simple to use,” but it “also gives customers the added benefit of seamlessly starting live and on-demand television with a click of their mouse.” The ability to watch from one device to the next seamlessly is very likely to be the biggest benefit of the new feature.
Watching streaming TV in a web browser isn’t new territory for the industry, and it’s certainly not a deal-breaker when it comes to signing up for Sling or not. But for current subscribers, having close access to account management and parental controls is always a good thing.