Twitter might have lost the rights to stream this upcoming season’s NFL games to Amazon Prime, but the social media empire didn’t let that stop them from acquiring another major streaming sports property: Major League Baseball. Twitter has signed a deal with the MLB to stream select Friday night games starting April 2017. Twitter streamed its first MLB game on April 7th, 2017 between the World Series Champions the Chicago Cubs and the Milwaukee Brewers.
Twitter users can stream MLB games on smartphones, tablets, computers, or any other internet-connected devices. The games are streamed live at mlb.twitter.com or through Major League Baseball’s official Twitter account, @MLB. Users do not need to be logged into Twitter in order to watch games; however, logged-in users will be able to take advantage of Twitter’s up-to-the-second updates and Tweet their own commentary alongside others MLB viewers in real time.
To kick off its MLB streaming season, Twitter is promoting its #CapsOn hashtag which asks fans to Tweet photos and videos of themselves wearing their favorite MLB’s team’s hat. Each game will be streamed live around the world – except in those countries where Twitter is blocked, that is. Yeah, here’s looking at you, China. The three remaining MLB games in April will stream on Twitter on the following dates:
April 14: New York Mets at Miami Marlins, 7:10 p.m. ET
April 21: Boston Red Sox at Baltimore Orioles, 7:05 p.m. ET
April 28: Cincinnati Reds at St. Louis Cardinals, 8:15 p.m. ET
The renewal of their agreement with the MLB shows Twitter is looking to move into the crowded streaming market. Earlier this month, Twitter announced it was in talks to begin allowing its users to stream television network broadcasts live. Twitter also offers live-streams of National Basketball Association pregame shows, National Hockey League games, and National Lacrosse League games for the eight fans who actually watch professional lacrosse.