Twitter isn’t just for Presidential scandals anymore. The micro messaging and social media platform has been busy signing exclusive deals to live stream some of the most popular professional sports lately. Twitter recently began streaming Tuesday night Major League Baseball games, complete with unique hashtags for each game. MLB fans can live-Tweet commentary alongside the games as they watch, adding a new level of interactivity to sports fandom. Twitter also recently launched exclusive pre-game shows for NBA and NFL games, showing that further deals with other sports leagues might soon be in the works. All of these streaming options have been a huge boon not only for sports fans, but also Twitter stock, which recently surged in response to these streaming deals.
According to Investor’s Business Daily, Twitter stock has been rising in recent weeks thanks to the social network’s push for streaming video. Between April 2017 and this week, Twitter stock has risen 29%, one of its largest and fastest gains in recent memory. Advertisers have taken notice of the large audiences Twitter is amassing through its video streaming efforts, meaning investors will likely soon take notice.
Twitter was in talks with the NFL for a deal to livestream some Thursday Night Football games, but ended up losing out to the awesome bidding power behind Amazon Prime. Aside from sports, Twitter is also in talks with distributors and networks which might see Twitter begin streaming live television programming. Twitter and Bloomberg news are even reportedly developing a 24-hour live news streaming service which will stream exclusively on Twitter.com. Twitter has also picked up exclusive streaming rights for the San Diego Comic Con, Wimbledon highlights, Canadian football, international soccer, and more. Could Twitter become an unlikely new contender in the cable-cutting game? If their stock price is any indication, maybe they already have.