According to Business Insider, industry experts predict Disney’s upcoming streaming service forecasts to be worth $25 billion and reach 10–12% of the streaming market by 2028.
Contributing to those high numbers is the fact that Disney breaking ties with companies like Netflix will harm the competition. No doubt many Netflix users subscribed to the service largely due to the exclusive Disney content, so with Disney creating its own streaming service, it’s likely users will switch services.
Of course, Disney’s move to create its own streaming service isn’t without risk. Disney hasn’t proven its ability to create a viable streaming experience. Netflix leads the industry in on-demand streaming with nearly a 100 million subscribers and clearly knows what it’s doing. As it stands now, Disney shares are down 0.35% at $97.70, suggesting investors may be wary of Disney breaking other partnerships for its untested streaming plans.
If history has taught us anything, it’s that Disney usually ends up figuring things out. There’s a reason it commands such a fierce fandom. And if Disney’s streaming service does hit 30 million subscribers as projected, it would be valued as a $25 billion asset and well on its way to competing with Netflix.
What do you think about Disney creating its own streaming service? Do you think it will be as successful as Netflix? Let us know in the comments below. Follow us on Facebook and Twitter, and we’ll keep you updated on Disney’s streaming future.