It takes time to make a new service successful, and YouTube TV is taking its time rolling out their streaming television service. At launch in April, the service was only available to 5 cities, with 4 more being added last week. But YouTube TV announced today that 10 new markets have been selected to received the service, including:
- Dallas-Fort Worth
- Miami-Fort Lauderdale
- Minneapolis-St. Paul
- Orlando-Daytona Beach-Melbourne
- Washington, DC
Why not release nationwide all at once? YouTube’s TV service relies heavily on “the big four” local broadcasts, they say, and it takes time to work out agreements with each individual network. More markets will be added “in the coming weeks.”
That strategy does indeed seem to be working for YouTube, but the cable alternative market is absolutely bursting at the seams at the moment. And when customers have plenty of options to choose from (like Sling, DIRECTV NOW, Hulu, Vue, or even Fubo), that puts YouTube at a disadvantage.
So YouTube’s plan is to stand out. They’re offering channels that no other streaming service has (but of course, they don’t have some that most others do), and they’re specifically targeting millennials. That itself shouldn’t be too surprising given the company’s target demographic for the past several years.
The late teen to late 20s age group has been the primary user of YouTube for a while now, so it makes sense they’d try to convert those into paying television customers. Even YouTube TV’s DVR service looks very reminiscent of a YouTube playlist instead of trying to mimic cable.
YouTube hasn’t released any solid numbers about signups for their television service, but they have said they’re happy with how things are going. While the service is only available in about 20 cities so far, it looks like the gradual rollout process is working.