Roku has quickly become one of the most popular cord-cutting device in the new streaming revolution. Close to 40 million U.S. households use a Roku device to stream television and video, partly because Roku has licensing agreements with most of the major players in streaming, but also because Roku is constantly refining and upgrading their devices. Now, Roku has given cable cutters a new welcome addition to their streaming arsenal thanks to a partnership with electronics manufacturer RCA. RCA and Roku just released a Roku TV equipped with the Roku operating system, making cutting the cable easier than ever before.
Roku TV offers subscribers access to more than 5,000 channels and 500,000 movies and TV episodes. The best feature is the easy-to-use Roku search, which can search more than 300 streaming services and channels to find movies and TV shows, sorted by price and streaming service.
Claire Villeneuve, head of trademark licensing for RCA parent company Technicolor, says RCA’s Roku TV is designed with today’s cable-cutting streaming audiences in mind:
We are excited to make our mark once again on the TV landscape. TV viewing habits are changing and streaming is becoming the norm. RCA’s partnership with Roku allows us to offer our customers a fantastic, yet affordable smart TV with amazing content choices, on one of the most robust smart TV platforms available.
Aside from Roku, the TVs come equipped with the usual array of AV inputs for compatibility with game consoles, cable boxes, and feature a TV tuner for over-the-air broadcasts.
The new RCA Roku TV comes in four different sizes (and price points): a 50” HD model (1920 x 1080) for $499, 43” HD model (1920 x 1080) for $379.99 and 32” model (1366 x 768) for $249.99 (all prices MSRP, retailer prices may vary). Walmart.com and Amazon.com offer the new Roku TVs, as well as some select brick-and-mortar retail stores.
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