It goes without saying that cable cutting has changed the world of television forever. Streaming and video-on-demand services have not only brought about entirely new models of distribution and revenue, but now are also proving that they have the ability to attract the best creative talent in Hollywood and earn the attention of some of the industry’s most prestigious awards. Case in point: the Academy of Television Arts & Sciences released their 2017 Emmy Award nominations and streaming services have come out handsomely, competing alongside some of the most established names in television.
Netflix series were picked for 91 Emmy nominations in all, beating out all other streaming sites and coming in second behind HBO. Netflix earned nominations for Bill Nye Saves the World, Sense8, and Black Mirror, while Aziz Ansari’s original romantic comedy series Master of None got a nod for Best Comedy. Netflix’s The Crown earned a total 13 nominations including the coveted Best Drama award, where it faces competition from another Netflix original Stranger Things which earned 18 nominations overall.
After the nominations were announced, Netflix chief content officer Ted Sarandos issued a statement claiming the nominations demonstrate Netflix’s commitment to producing groundbreaking content unlike anything else on television:
We want to congratulate the visionaries whose fresh voices, groundbreaking storytelling and brave performances inspire us daily. To receive 91 nominations across 27 programs is a profound honor
Hulu earned 18 nominations overall, most of which went to its critically-acclaimed original series The Handmaid’s Tale. Warren Littlefield, executive producer of The Handmaid’s Tale, says the Emmy nominations show that the landscape in television has been forever changed by the rise of streaming:
I think it’s a sea change. In our daily dialogue we no longer use the term network. We talk about platforms that deliver content. We are definitely in a different TV universe now.
Amazon, meanwhile, brought in 16 nominations for its original productions like Mozart in the Jungle and The Man in the High Castle. HBO was the most-nominated platform, boasting a total of 110 Emmy nominations for its original series like Westworld, The Young Pope, and Silicon Valley (the timing of Game of Thrones made it ineligible for this award period).
The 69th Annual Primetime Emmy Awards will be hosted by Stephen Colbert and will air on FXX on September 16th, 2017.
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